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Ghost Ads Bring New Measure of Success
Download the pdfGarrett JohnsonA methodology for measuring ad effectiveness developed by Simon professor Garrett Johnson is being used by Google and causing a stir in the marketing world.Johnson and...
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Is Software Better Off in the Cloud?
Download the pdfAbraham (Avi) SeidmannNowadays, businesses are turning more and more to the use of cloud services. Software applications and services known as software as a service (SaaS) are available...
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Industry and Banking on a Two-Way Street
Download the pdfSudarshan JayaramanNew research by Simon professor Sudarshan Jayaraman and S.P. Kothari of Massachusetts Institute of Technology explores in depth the impact of greater cross-border...
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Dean's Corner
Download the pdfDean Andrew AinslieA Strategy for SuccessLike much of the Northeast, springtime at Simon is showing signs of new life and renewed energy for the coming season. It is also an important...
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Upfront
Download the pdfSimon Business School Receives $20 Million Gift CommitmentCarol Simon HallAn anonymous University of Rochester alumnus has made the largest single-gift commitment ever to the...
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Remembering Dean MacAvoy
Download the pdfFormer Dean Paul MacAvoyFormer Simon Business School Dean Paul W. MacAvoy, who is credited with changing the course of the School by securing the support of the late US Treasury...
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Changing Course
Download the pdfNavigating a career is as much about being open to change and making adjustments along the way as about pursuing a passion and developing the right skill set. By Charla Stevens KuckoNot...
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Framing Change
Download the pdfGlobal competition, Big Data, and sweeping technological advances reveal the enduring value of a Simon degree. By Sally ParkerThe pace of business has ramped up to speeds Heath Gebell...
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Dean Ainslie Sits Down with Mark and Carolyn Ain
Download the pdfDean Ainslie speaks with Mark and Carolyn Ain.When it comes to supporting Simon and the University, Mark and Carolyn Ain have helped set the standard for meaningful gifts.Without...
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When Business Gives Back
Download the pdfA look at alumni philanthropy shows MBAs and business school graduates know how to give. By Jim Ver SteegSharan Kaur (left)Simon graduates are analytic experts who are sharp, prepared,...
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Class Notes
1989Brian P. Meath was promoted to vice president, deputy general counsel at Constellation Brands in Victor, NY.1994Paul Turpin was elected as the 2016–2017 president of the International DB2 Users...
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Mergers and Acquisitions
2001Jon J. Wondrack and his wife, Liling Xu, welcomed the arrival of their second son, Joel Zhen Wondrack, born January 1, 2016. Jon is global head of equities operations at Goldman Sachs &...
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Alumni Profile: David Hu
David Hu ’03S (MBA)Global Director, ABIU Commercial at Anheuser-Busch InBevBy Joy UnderhillDavid HuDavid Hu has learned that the field of sales and marketing is moving fast and isn’t likely to slow...
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Alumni Profile: Monica Manotas
Monica Manotas ’00S (MBA)Vice President and General Manager, Growth, Protection, and Separation Products at Thermo Fisher ScientificBy Joy UnderhillMonica MonotasIf there’s a lesson to be learned from...
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Experts Offer Efficiency for Surgery Room Savings
By Sally ParkerAbraham (Avi) Seidmann, Greg Dobson, and Vera TilsonOperating rooms are some of the most expensive areas in acute care delivery at most hospitals. For successful operations, they rely on...
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Accountants Add Value to Mobile Apps
By Sally ParkerHeidi and Thomas TribunellaFrom Quickbooks to Xero, small-business owners looking for mobile accounting apps face a head-spinning array of options—a situation rich with opportunity for...
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Price is the Priority for Busy Consumers
By Sally ParkerYufeng HuangIn the busy aisles of the grocery store, consumers push their carts past a daunting array of brand options in all food categories. Nowhere is this more true than in the...
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Learning from Experience
Simon heightens its emphasis on experiential learning as MBA and MS students apply their skills and talents to an array of projects for organizations looking for a fresh perspective on business issues....
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Reflecting Modern Business
By Jim Ver SteegLeft to right: Assistant Dean Amy Bruinooge,Dean Andrew Ainslie, and Director ofOperations AJ Warner outside theOffice of Student EngagementOpen work spaces and a more modern look are...
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Ron Hansen Retires
Celebrating an Exceptional CareerBy Jim Ver SteegRonald W. HansenSimon Business School senior associate dean for program development Ronald W. Hansen has announced his retirement, effective September...
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Upfront News
Celebrating CommencementNearly 650 students received graduate degrees during Commencement ceremonies on June 5. University president, CEO, and G. Robert Witmer Jr. University Professor Joel Seligman...
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Keegan Gift to Establish Professorship in Pricing
Robert J. KeeganUniversity Trustee Robert J. Keegan has committed $1.5 million to create the Robert J. Keegan Endowed Professorship in Pricing. The Keegan Professorship was the 100th professorship to...
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Parker Gift to Establish Multidisciplinary Professorship
Parker is giving back to Simon to show thanks for the support he received, and to recognize those who helped shape his career.A $1.5 million gift commitment from Barnett R. Parker’72S (MS), ’76S (PhD),...
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Simon Celebrates 30 Years
A look at William E. Simon’s legacy and how he shaped one of the world’s top business schools.By John RobortellaChange sometimes comes slowly to academic institutions, measured in time by years or even...
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Dean's Corner
Building a Future on Solid FoundationsDean Andrew AinslieWelcome to the Fall 2016 edition of Simon Business magazine. As you know, the Simon School is at the beginning of a five-year journey, where our...
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